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To Innovate You Must Live With Uncertainty

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If you can’t deal with uncertainty, you end up wanting to jump straight to the last bit – where we have conclusions, decisions and action. But if you do that, you spend very little time on the first step, where you really explore the range of possible questions and ideas. And you don’t get into the middle bit at all, where you experiment, think, and prototype. The kicker on these projects is that we have to move through this process twice. First in defining the problem to solve, and then in again in trying to actually solve it. So just when we reach a point of certainty, we’ll be thrown back into uncertainty in the second loop – and this is the real danger area. Innovation requires uncertainty. Uncertainty is what leads to variation in ideas, and this variety is necessary for finding the best answer to whatever problem you’re trying to solve. This is why I’ve said that the single most important management skill to develop is a tolerance for ambiguity. If our students can do that in the course of these projects, then they will be successful. If you can improve your tolerance for ambiguity, you will be a better innovator too.

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